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Same journey: Domestic inter-provincial tourism has recovered significantly, private tour groups and quality tours are sought after

Date: 2021-04-20

This year's May Day holiday is highly anticipated, and the tourism industry predicts that it will be "the hottest May Day Golden Week in history." There is still half a month before the holiday, "Where to go on May Day" has become a hot topic for everyone to communicate. According to data from Tongcheng Travel, the service brand of Tongcheng Airlines, as of April 15th, the number of domestic inter-provincial tours and surrounding tours during the May Day holiday has exceeded the Qingming holiday, and the domestic inter-provincial tour and the Qingming holiday have increased by 200% month-on-month. The year-on-year increase is 170% compared to 2020, and it is expected that these two figures will continue to increase in the next two weeks.

   On the theme of travel, the May Day holiday red tourism, parent-child fun, scenic spots and other themes are the most popular among tourists. The popular domestic cross-provincial travel itinerary is mostly 4 to 6 days, and the surrounding travel itinerary is 1 to 3 days. In addition, according to the same journey booking situation, nearly 30% of 51 travel users chose the same journey special line product with better travel quality, and the number of private group bookings also increased significantly, which was about 4 times that of the same period in 2019.

  The residents of the Yangtze River Delta and the Pearl River Delta are more enthusiastic about traveling across provinces in China, with a per capita consumption of 2,890 yuan

   Travel data on the same journey shows that the top 10 domestic cross-provincial departure cities during the May 1st holiday are Shanghai, Wuxi, Beijing, Guangzhou, Nanjing, Hangzhou, Xi’an, Sanya, Shenzhen, and Suzhou. Among them, there are more cities in the Yangtze River Delta and the Pearl River Delta. Shenzhen, Hefei, Wuxi, Xiamen, and Nanjing are the cities with high per-provincial tourist consumption in China. Shenzhen is about 4,054 yuan, and Hefei is about 3,510 yuan. The average per capita consumption of TOP10 cities is about 2,890 yuan, this figure in 2020 It's about 1688 yuan.

   Hainan, Jiangsu, Beijing, Fujian, Zhejiang, Guizhou, Yunnan, Shanghai, Shaanxi, and Sichuan are the top 10 popular destinations for inter-provincial travel in May 1st. In addition, Gansu, Guangxi, Hunan, Xinjiang, Guangdong and other places are also popular.

The popular routes of the same journey tourism platform mainly include "May Day Exclusive + Shanghai + Xiamen Five-Star Hotel Double Flight 4 Days Free Tour", "Fantasy Northern Xinjiang + Xinjiang + Kanas + Guanyutai + Wucai Beach + Hemu + Keketuo Sea + Turpan + Tianshan Tianchi + Kanerjing + Flame Mountain Shuangfei 8-day group tour", "Guizhou Huangguoshu Waterfall + Libo Xiaoqikong + Xijiang Qianhu Miao Village + Zhenyuan Ancient Town + Fanjing Mountain + Night Tour Jiaxiu Tower + Qingyan Ancient Town Shuangfei 6-day group tour", "Sanya Haitang Bay Hotel with various collocations 2-9 days free travel", "Xi'an 16-person capped group + Huashan Mountain + Hukou Waterfall + Huangdi Mausoleum + Terracotta Warriors and Horses + Ming City Wall + Huaqing Palace + Great Mercy Temple + Muslim Street on the 5th with a group tour" and so on. "

   In terms of travel prices, there is a certain increase in the May Day holiday relative to before and after the holiday. Take the special line "Sanya Pure Play + 180 Invincible Sea View Room + Atlantis Aquarium or Water World + Wuzhizhou Island + Paradise Forest Park + End of the World + 108m South China Sea Double Flight 5 Days Group Tour" as an example. Until April 28th, the price was between 4528 yuan and 5200 yuan, and from April 29th it rose from 6796 yuan to 7629 yuan on May 1.

From April 15th to May 5th, Tongcheng Travel launched the "5.1 Priced Travel Season" discount. Users can receive red envelopes worth 510 yuan exclusively for scheduled surrounding tours, domestic inter-provincial tours and cruise tours. There is a chance to enjoy up to 1,000 yuan off per person. At present, the "5.1 Priced Travel Season" has launched a variety of popular domestic cross-provincial travel routes, and users with travel quality requirements can also choose private group customization.

   The prices of tours around May 1st are relatively stable, and there will be an outbreak two weeks before the festival.

   The surrounding excursions during the May Day holiday mainly include parent-child fun, theme parks, blessings, ancient towns, and rafting. Shanghai, Guangzhou, Suzhou, Chengdu, Wuxi, Beijing, Nanjing, Hangzhou, Shenzhen, and Xi’an are the top 10 popular destinations for surrounding tours during the May Day holiday. The crowd is mainly local and surrounding city residents. Self-driving tours, high-speed rail tours, and group tours are the most popular destinations. the main form. The majority of the traveling crowd are family trips, parent-child trips, parent-child trips, and couples or friends traveling together.

   It is reported that compared with the domestic inter-provincial travel, the surrounding travel time is shorter and the decision-making cycle is shorter. It is expected that there will be an explosive increase in bookings two weeks before May Day.

At present, the most pre-booked surrounding tour products on the same journey platform are "Shengsi Islands 2 days and 1 night + Yibei Bay Seaview Resort Hotel 2 days self-driving tour", "Qingyuan Gulong Gorge Yuntian Boba Glass Bridge + Gulong Nine Waterfalls 1 day tour" ", "Jiuzhaigou + Jiuzhaigou Sightseeing Car + Huanglong + Panda Paradise or Dujiangyan Double Car 3 Days Group Tour", "Outing and Praying + Haitian Buddha Country Putuo Mountain + Purple Bamboo Forest + Nanhai Guanyin + Huiji Temple + Fayu Temple + Puji Two-day group tour of Zen Temple", "Hunan Provincial Museum + Orange Island Head + Yuelu Mountain + Aiwan Pavilion + Fire Palace 1-day group tour" and so on.

On the whole, the price of the surrounding tour is less affected by the May 1st holiday, such as the "outing for blessing + Haitian Buddha Kingdom Putuo Mountain + Zizhu Forest + Nanhai Guanyin + Huiji Temple + Fayu Temple + Puji Temple on the Cheng Tourism Platform for 2 days. "Tour group tour", the price is around 458 yuan in April and May, "Charming Shengsi Islands Free Tour for 3 days and 2 nights (self-driving tour) including round-trip Shenjiawan to Shengsi Ferry Ticket" is mainly between 688 yuan and 848 yuan.

It is worth mentioning that around May Day is a good season for cruises on the Yangtze River, and the safety is relatively high. The same trip has launched a number of cruise lines on the Three Gorges of the Yangtze River. Users can choose from Century Cruises, Presidential Cruises, and Victorian Cruises in the United States. Cruise company products. It is reported that due to the impact of the epidemic and driven by domestic demand and policies, a group of outbound travel customers have turned to the country. With the deepening of the Three Gorges cruise market and the deep cultivation of the domestic tourism market, the coverage of the Three Gorges tourist group has become wider and wider, and the Three Gorges cruise line has gradually become in-depth tour , High-end tourism, boutique tourism and other transformations.